Module 1: The New Rules
These are consumer-driven behavioural rules every big brand is releasing.
- The 5 Must-have Rules
- Defining The Knowledge-Economy
- Defining The Knowledge Economy Takeaway
- What Is Behavioural Marketing
- How To Deploy Behavioural Marketing
Module 2: The New Game
Within this customer-driven "movement" who is the new customer.
- You're in a Customer-Driven Market
- Delving Into Customer
- Delving Into Customer Takeaway
Module 3: The New Plays
The top 3 themes every customer: WANTS - COMMUNICATES - SEEKS from you.
- Answer These 5 Questions NOW!
- The Power of Customer Intention
- Your No. 1 Raving Fan - Ask Them
- Your No. 1 Raving Fan Takeaway
- Delve & Dig Formula That's a Wrap
Wrapping up EXPLORE and Introducing the ENGAGE class and the Secure to A.S.S.U.R.E. method