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Consumer Behaviour Analysis


Module 1: The New Rules

These are consumer-driven behavioural rules every big brand is releasing.

  • The 5 Must-have Rules
  • Defining The Knowledge-Economy
  • Defining The Knowledge Economy Takeaway
  • What Is Behavioural Marketing
  • How To Deploy Behavioural Marketing

Module 2: The New Game

Within this customer-driven "movement" who is the new customer.

  • You're in a Customer-Driven Market
  • Delving Into Customer
  • Delving Into Customer Takeaway

Module 3: The New Plays

The top 3 themes every customer: WANTS - COMMUNICATES  - SEEKS from you.

  • Answer These 5 Questions NOW!
  • The Power of Customer Intention
  • Your No. 1 Raving Fan - Ask Them
  • Your No. 1 Raving Fan Takeaway
  • Delve & Dig Formula That's a Wrap

Wrapping up EXPLORE and Introducing the ENGAGE class and the Secure to A.S.S.U.R.E. method