Module 1: The P.A.S.S.

How to Position yourself, be aware of the market, Separate from your competitors, create Stature in your brand...here's how!

• The Formula for Average
• Introducing the Distinction P.A.S.S.
• Positioning in the Knowledge-Economy
• Distinction P.A.S.S. - Stage 1: Positioning
• Distinction P.A.S.S. - Stage 2: Aware

Module 2: The Build

Ever wondered how the most "distinctive" brands in the world, create distinction in their messaging? Here's how!

• 3 Power Questions
• 3 Power Questions - Takeaway
• How to Build Distinctive Messages
• How To Build Distinctive Messages - Takeaway
• Distinction PASS Stage 3: Separate
• Distinction PASS Stage 3: Separate - Take Away

Module 3: The Distinction

Position and create your marketplace Awareness by Separating yourself from Stature over Status.

• 1 Distinction PASS Stage 4: Stature
• Distinction PASS Stage 4: Stature - Takeaway
• Behavioural Marketing Distinction Test
• Behavioural Marketing Distinction Test - Takeaway