Module 1: The Content

For Stephen, "content is no longer the queen or king" -- consumer behaviour toward content now reigns!

• S.I.G.H.T. to Draw Formula
• S.I.G.H.T. to Draw Formula: Takeaway
• Introduction to Elite Content Development
• Content Development - The Opening
• Content Development - The Opening Takeaway
• Content Development - The Teach
• Content Development - Where-How-Now!
• Content Development - That's a Wrap
• Tribute to My Mentor

Module 2: The Customer

Customers have become consumers of information socially shared. They make engagement decisions; no longer buying decisions! 

• Customer Buying Cycle - Aware
• Customer Buying Cycle - Aware Takeaway
• Customer Buying Cycle - Research
• Customer Buying Cycle - Research Takeaway
• Customer Buying Cycle - Validate
• Customer Buying Cycle - Validate Takeaway
• Customer Buy Cycle - Buy
• Customer Buy Cycle - Buy Takeaway

Module 3: The Reach

Reaching and teaching human behaviour, the key to community-based engagement.

• Hello Reach n Teach Model
• How to Reach n Teach 1-2-1
• Adapting the Reach n Teach model to a 1-2-1
• Reach n Teach 1-2-Many
• How to Reach n Teach A Pitch
• How to Reach n Teach A Pitch Takeaway
• How to Reach n Teach To 1-2-General
• Reach n Teach Modality Marketing
•  "Steve, I Don't Have The Video Stuff"
• What the Heck Is Marque Vision
• Marquee Vision Takeaway

Module 4: The Scheduler

Scheduling against your market demands and consumer expectations.

• What is a (M)arketing (G)overnance (S)scheduler
• What is a Marketing Governance Scheduler Takeaway
• The Critical 4 Elements of an MGS
• The Critical 4 Elements of an MGS Take Away
• The Quarterly MGS Takeaway
• The MGS Wrap and Close