Lesson Plan 1: Marketing Awareness Mastery

• Introducing the Classes
• The 5-Must Have Rules
• Deploying Behavioural Marketing
• Engaging a Customer-Driven Market 
• Delving into your Customer

Assessment and Graduation

Lesson Plan 2: Customer Identification Mastery

• Answer The Five Buyer Questions
• Harness Customer Intention Power
• Your No.1 Raving Fan
• The Delve and D.I.G. Formula
• Secure to A.S.S.U.R.E. Model

Assessment and Graduation

Lesson Plan 3: Brand Construction Mastery

• Assuring your Credibility and Capabilities
• Identifying your Brand, Who I Am
• Stop-Start Reach Formula
• Mapping and Capturing your Brand Assurance
• Mapping out your Brand Assurance

Assessment and Graduation 

Lesson Plan 4: Customer Alignment Mastery

• Breaking Down your A>S.S.U.R.E. (prt1)
• Breaking Down your A>S.S.U.R.E. (prt2)
• The Modes of Customer Learning
• Deploying a Mobile Interactive Billboard
• Seven Keys to Compelling Content

Assessment and Graduation

Lesson Plan 5: Brand Delivery Mastery

• S.I.G.H.T. to Draw Formula
• Introduction to Content Development
• Content Development - The Opening
• Content Development - The Truth
• Content Development - Where - How - Now, framework

Assessment and Graduation

Lesson Plan 6: Customer Loyalty Mastery

• Introducing the Distinction P.A.S.S.
• P.A.S.S. - Positioning
• P.A.S.S. - Awareness
• P.A.S.S. - Separate
• P.A.S.S. - Stature

Assessment and Graduation

Lesson Plan 6: Marketing Scheduling Mastery

• Reach and Teach Model
• How to Reach and Teach - General
• What is a Marketing Governance Scheduler
• Governance Scheduler Take Away
• The Critical 4 Elements of an MGC

Assessment and Graduation