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Business Coaching Lesson Plan

Lesson Plan 1: Marketing Awareness Mastery

  • Introducing the Classes
  • The 5-Must Have Rules
  • Deploying Behavioural Marketing
  • Engaging a Customer-Driven Market 
  • Delving into your Customer

Assessment and Graduation

Lesson Plan 2: Customer Identification Mastery

  • Answer The Five Buyer Questions
  • Harness Customer Intention Power
  • Your No.1 Raving Fan
  • The Delve and D.I.G. Formula
  • Secure to A.S.S.U.R.E. Model

Assessment and Graduation

Lesson Plan 3: Brand Construction Mastery

  • Assuring your Credibility and Capabilities
  • Identifying your Brand, Who I Am
  • Stop-Start Reach Formula
  • Mapping and Capturing your Brand Assurance
  • Mapping out your Brand Assurance

Assessment and Graduation 

Lesson Plan 4: Customer Alignment Mastery

  • Breaking Down your A>S.S.U.R.E. (prt1)
  • Breaking Down your A>S.S.U.R.E. (prt2)
  • The Modes of Customer Learning
  • Deploying a Mobile Interactive Billboard
  • Seven Keys to Compelling Content

Assessment and Graduation

Lesson Plan 5: Brand Delivery Mastery

  • S.I.G.H.T. to Draw Formula
  • Introduction to Content Development
  • Content Development - The Opening
  • Content Development - The Truth
  • Content Development - Where - How - Now, framework

Assessment and Graduation

Lesson Plan 6: Customer Loyalty Mastery

  • Introducing the Distinction P.A.S.S.
  • P.A.S.S. - Positioning
  • P.A.S.S. - Awareness
  • P.A.S.S. - Separate
  • P.A.S.S. - Stature

Assessment and Graduation

Lesson Plan 6: Marketing Scheduling Mastery

  • Reach and Teach Model
  • How to Reach and Teach - General
  • What is a Marketing Governance Scheduler
  • Governance Scheduler Take Away
  • The Critical 4 Elements of an MGC

Assessment and Graduation