Behavioural Marketing
~ engage your consumer ~
Complete Lesson Plan
Welcome Watch First
No intro, (of course welcome) straight into the lessons!
- (L1) Introducing & Linking Up The Classes: Parts 1-4
Behavioural Marketing links to Explore | Engage | Educate | Exceed your customer
- (L2) How To Navigate The Portal
How to: get around the class, lessons & modules, return to where you left of, select which lesson & when you need it
- (L3) Critical: How We Learn, Experience, & Behave
Customers are now Consumers, so how do they, we, all “consume, learn & absorb” information
- (L4) What's a 60-sec Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
Module 1: Your A.S.S.U.R.E.
The marketplace is about business. For Stephen, "the arena" is where we do life. Live | Work | Love | Play.
Let's DEFINE this playground!
- (L5) The Secure To A.S.S.U.R.E. Model
A 6-step model on how to tell your story; package your expertise
- (L6) ASSURE Your Credibility & Capability
Steve links your credibility & capability to people's 3 motives for learning.
- (L7) It's Who I Am - Are You Assured Of That
Understanding the power of storytelling from what you love to do, not what you've learnt to do
- (L8) It's Who I Am Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L9) Stop! Start! Reach! Formula
Storytelling from the 10 things you love vs. the 10 things you know
- (L10) Stop! Start! Reach! Formula Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
Module 2: Capture A.S.S.U.R.E.
We share "the arena" with community we do life with, the humanity we share it with.
Let's DEFINE who we're playing with!
- (L11) Mapping & Capturing Your ASSURE
3 keys steps to storytelling then how to storyboard that into a sequence brand strategy.
- (L12) Mapping & Capturing Your ASSURE Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L13) Breaking Down Your ASSURE Part 1
2-step model on identifying the origins of your expertise; what the elite are known for
- (L14) Breaking Down Your ASSURE Part 2
2-step model on identifying the origins of your expertise; what the elite are known for
- (L15) ASSURE Breakdown Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
Module 3: Teach A.S.S.U.R.E.
The game is the Stress, the Chase, Being Human and what Stuff happened and what meaning we assign to it.
Let's DEFINE what's new!
- (L16) Your ASSURE - Their Modes Of Learning
Matching the 4 modes of learning to your A.S.S.U.R.E. model
- (L17) Your ASSURE - Their Modes Of Learning Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L18) What Is An Interactive Billboard
The social age billboard is now in the palm of every consumer's hand
- (L19) What Is An Interactive Billboard Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L20) The 7 Keys To Compelling Content
Compelling content designed by human behavioural characteristics
- (L21) The 7 Keys To Compelling Content Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
