Behavioural Marketing (EXPLORE)

Welcome Watch First

No intro, (of course welcome) straight into the lessons! 

• (L1) Introducing the Classes: Parts 1-4

Introduction to how the Explore-Engage-Educate-Exceed your customer classes are linked

• (L2) How to Navigate the Portal

How to: get around the class, lessons  & modules, return to where you left of,  select which lesson & when you need it

• (L3) Critical: How We Learn, Experience, & Behave

Customers are now Consumers, so how do they, we, all “consume, learn & absorb” information.

• (L4) What's a 60-sec Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

Module 1: The New Rules

The marketplace is about business. For Stephen, "the arena" is where we do life. Live | Work | Love | Play.

Let's DEFINE this playground!

• (L5) The 5 Must-have Rules

These are consumer driven behavioural rules every big brand is releasing

• (L6) Defining The Knowledge Economy

UPDATE: knowledge now equals Social Age. The names changed, the character remains the same

• (L7) Defining The Knowledge Economy Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

• (L8) What Is Behavioural Marketing

A people consumer-centred definition that we call the Social Age today!

• (L9) How To Deploy Behavioural Marketing

Step-by-step guide on the dynamics of interpersonal engagement. Selling - oh no!

Module 2: The New Game

We share "the arena" with community we do life with, the humanity we share it with. 

Let's DEFINE who we're playing with!

• (L10) You're in a Customer-Driven Market

Defining the evolution of this "movement"

• (L11) Delving Into Customer

Within this customer-driven "movement" who is the new customer

• (L12) Delving Into Customer Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

Module 3: The New Plays

The game is the Stress, the Chase, Being Human and what stuff happened and what meaning we assign to it.

Let's DEFINE what's new!

• (L13) Answer These 5 Questions NOW!

Near no business owners think to ask yet to answer it (oh, market leaders do!)

• (L14) The Power of Customer Intention

The top 3 themes every customer: WANTS - COMMUNICATES  - SEEKS from you

• (L15) Your No. 1 Raving Fan - Ask Them

Identifying the choice of Cost vs. Value vs. Investing in you 

• (L16) Your No. 1 Raving Fan Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

• (L17) Delve & Dig Formula That's a Wrap

Wrapping up EXPLORE and Introducing the ENGAGE class and the secure to A.S.S.U.R.E. method