Your Expertise Everywhere

Welcome Watch First

No intro, (of course welcome) straight into the lessons! 

• (L1) How to Package Your Expertise

Introduction to creating Content for online courses

• (L2) The 5 Levels of Course Content

Steve outlines the 5 stages that we run through during the class lessons

• (L3) Match to Their Learn Modes

Why and how people learn is critical. Matching to them is a must

Module 1: Assemble

A specific, strategic and tactical set of sequences in "compiling" your expertise

• (L4) Begin with the END in Mind

Simple, there are so many options that you must begin in the end game first!

• (L5) Begin with THEM in Mind

I'll let you in on a secret, the classes are not for you.

• (L6) Top 3 Musts when Assembling your Excellence

Match to these from the get go

Module 2: Package

Once you're assembled, let's rack, pack and stack up your content, strategically

• (L7) Create a Sequenced - Step-by-Step Journey

Human beings live in patterns, as herd animals, we crave for step-by-step simple to follow path

• (L8) Sequenced - Standalone Steps

Creating for standalone provides 3 powerful marketing and branding future options

Module 3: Present

Placing your content online/offline has near endless options... so let's be strategic and specific

• (L9) Today's in Demand Visual Styles 

Not surprising, these in demand styles matches human behaviour.

• (L10) Direct - InDirect - Step-by-Step

Simple tricks n' tips for video that has a life and lifestyle look n' feel

Module 4: Position

There is a difference between presenting and positioning your online content

• (L11) Step-by-Step Through: videos-podcasts-blogs-books

Create content once that can be re-purposed into different formats

• (L12) Create Delivery Platforms Without You Being There

 Like passive income, the most powerful income of your content is consumption without you there

• (L13) Multiple Modality Positioning (online/offline)

 How to partner with the four biggest platforms in the world, using the most active medias to promote it

Module 5: Promote

The final stage, promoting your expertise that is now placed everywhere, without you being there.

• (L14) Creating Platforms for Speakers-Authors-Industry Specialists

What is need for online platforms and tips on how to use them

• (L15) Passive - Active Promotion Platforms

Imagine a platform you can actively promote when with people, for their passive consumption after you leave

Module 6: Invitation

The De Signature Series: By Personal Invitation

• Personal Invitation to Act (What Comes Next)