Resourcefulness Collective

~ social age audit ~

Complete Lesson Plan

Welcome Watch First

No intro, (of course welcome) straight into the lessons! 


  • (L1) Welcome - My Passion is Your Highest Potential!

What to expect, what's next; what you do, what I do


  • (L2) Work and Market in the Era You're In

Industrial - Internet - Social Ages, which we are in & which we conditionally remain in


 

STAGE 1: Unpack

As we depart old eras into new ages, Unpacking how we operate and function is critical.

  • (L3) ATTITUDE: How We Learn = How We Speak

Today's new marketplace communicates & learns differently


  • (L4) Attitudes - How We Operate = How We Behave

The dynamics of Vision - System - Schedules in the Social Age


  • (L5) Attitudes - How We See = How We Engage

The market no longer "buys being sold to," they now engage in what they see


  •  (L6) AUDIT - Check in With You

Once Unpacked, time to Audit what we have to work with (start with you)


  •  (L7) AUDIT - Check in With Friends

Once Unpacked, time to Audit what we have to work with (next to friends)


  •  (L8) AUDIT - Check in With Business

Once Unpacked, time to Audit what we have to work with (onto work)


  •  (L9) ANALYSIS - Check in - Check up - Check out

Wrapping the audit all together


  •  (L10) ANALYSIS - Winners Present Like This

How to present to the Social Age Consumer: Their Behavioural Character


  •  (L11) ANALYSIS - The Prime Model Builder

Engaging your audience with the power of primes


STAGE 2: Stack

The Audit Unpacks the elements - time now to Stack, Clarify, Categorise them


  • (L9 - L12) Stack - Performance

A collection of activities to asset current / forecast performance 


  • (L12 - L15) Stack - Position

Extensive review of the position in the market.


  • (L16 - L19) Stack - Preference

Current and Future Objectives within the current and future markets 

STAGE 3: Define

This stage in 3 clear sections.


  • (L20 - 23) Define  - Pitch

Defining and aligning to the social market and social consumers "pitch preferences"


  • (L24-27) Define - Package

Social Alignment will demand alternate packaging


  • (L28-31) Define - Position

Pitch, Package on to Positioning for social age consumer engagement


 

STAGE 4: Align

Stages 1-3 are collating Industrial and Industry age approaches. Now let's Align to the Social Age


  • (L32-L35) Align - Trends

Identifying the current trends of the social age


  • (L36-39) Align - Topics

Identifying the current topics of the social age


  • (L40-43) Align - Techniques

Setting out the "how to" of execute the in demand social ages techniques


 

STAGE 5: Re-pack

Continuing to build a social-age-equipped business model


  • (L44 - 47) Re-Pack: Design

Taking the stacked elements of your entity and repacking them


  • (L48-51) Re-Pack: Develop

Develop the attributes (video/podcast/other)


  • (L52-53) Re-Pack: Deliver

Deliver and position assets within the business/sales/marketing models


 

STAGE 6: Outcomes 

Finalising the social age audit into executable outcomes


  • (L54-57) Outcomes: Strategies

Confirm and commit to plans, tactics, timeframes


  • (L58-61) Outcomes: Systems

Creating the systems, schedules and dependancies


  • (L62-65) Outcomes: Solutions

Evaluating, monitoring and implementation


 

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