#9 Street Sessions: Incentivising Marketing Strategies

In this extended Street Session, I share 3 simple strategies to use when marketing, speaking, interacting with anyone, personally, professionally or in a flyer.

Street Session: Podcast

 

Street Session: Transcript

#9 Incentivised Marketing Strategies

Every business wants to create AWARENESS of their business, good, services, products.

Every business wants to utilise every resource, tactic and new strategy to GET TO their target audience.

VERY FEW business take the time to understand how to add value to their audience, customers markets.

There are THREE key strategies every business owner should put in place, activate and be fully committed to rolling out, in every communication, interaction, online and offline posting, flyer, blog or article they release.

ACTIONS - AVENUES - AIDS

• ACTIONS: are what everyone dives deep into.

Why? Awareness. This is who I am, this is what I have got, this is how I can help.

• AVENUES: are the various online and offline facilities to “get to market”. Video’s, Blogs, Articles, Flyers, Brochures…you name it, we have all tried them, received them, ignored them.

Why? Awareness. Most of these communication AVENUES are flooded with this is me, what I got, what you need, buy here.

• AIDS: most businesses fail to capitalise on this critical element, the key component that will 10 times your success of your AVENUES AND ACTIONS.

Aids come in three forms:

 

1. EDUCATION: how do you educate you audience, adding value WAY BEFORE any suggestion of a sale

2. INCENTIVISE: how do you incentivise your audience, to not pick you, but pick up on your desire and commitment to add value to them

3. INTERACT: how do you allow your marketplace to interact with you, have their say, contribute, create a feeling they are helping you to create something.

Remember, “people will always support that which they feel they have HELPED create.”

Are you creating a flyer, brochure for your offline marketing or a post, blog or article in the online space.

Make a commitment to include in your Actions and Avenues to market: Education, Incentives and Interaction in each and every market touch point.

• EducationIncentives and Interaction in each and every market touch point.
• Incentives and Interaction in each and every market touch point.
• Interaction in each and every market touch point.

in each and every market touch point.