Gary Vaynerchuck: Brandminds Keynote - Singapore Nov 2017

 

A 2&1/2 hour keynote:

1. summarised in 40 seconds with a
2. FULL list of 40+ key points
3. clickable time codes for each highlight

 How to use the TIME CODES:

• Scroll through the keynote highlights.
• CLICK on the timecode to view this section.
• Go straight to what you need to watch / hear

 

Gary Vaynerchuk:

Brand Minds Keynote - Singapore Nov 2017

As seen on (Daily Vee #337)

 

KEYNOTE - Timecode Highlights

- trade on ATTENTION

click here: 00:02:00 - Advice for EVERYONE (b-2-b; b-2-c; entrepreneurs)

 

- PRACTITIONER - execute not consume

click here 00:04:34 - The number one asset for EVERYONE today

 

- crafting the OPPORTUNITY

click here 00:05:40 - The top variables for EVERYONE today

 

- the ability to stay RELEVANT

click here 00:6:50 - Gary Vee’s top 12 PILLARS

 

- INFLUENCER Marketing

click here 00:09:09 - the evolution of

 

- Products and VISIBILITY

click here 00:11:12 - the most powerful overlooked advice 

 

- Mass & SCALING

click here 00:12:32 - defining the golden area of marketing

 

- PREDICTING 5 years from TODAY

click here 00:15:33 - EVERYONE will regret this

 

- our Behaviour with VOICE

click here 00:17:00 - the power of passive consumption

 

- VOICE SEARCH Behaviour TODAY (1 in every 4)

click here 00:20:39 - the behaviour of search in 5 years

 

- This is a TOTAL waste of your TIME

click here 00:22:39 - what you’re worrying about the most

 

- BEHAVIOUR lags behind tech (online dating)

click here 00:24:54 - technology & consumer behaviour

 

- PERSONAL BRANDING is another word for REPUTATION

click here 00:26:00 - PERSONAL BRAND is not a requirement today….BUT…

 

- Layering culture over consumer HUMANITY

click here 00:29:29 - 90% of things are HUMAN not cultural

 

MEDIA and SALES today
- act like a MEDIA company not an advertiser

- becoming a media company for your SECTOR

- COMPETE against your sectors business magazine - not your competitor

- switch to a MEDIA PERSON away from a salesperson

click here 00:31:05 - Gary Vee on LinkedIn (Media v Sales)

 

- why a TYRE company rates fine dining restaurants

click here 00:35:00 - case study on media: Michelin tyres 100 years ago

 

- why a BEER company became a book of world records

click here 00:35:53 - case study on media: Guinness brewers

 

- why you SIT on people

click here 00:39:14 - why small business FAIL at hiring people

 

_________________________________________________________

Q&A - Timecode Highlights

 

• SUBJECT TITLE
• NAME INDUSTRY OF WHO's ASKING
• VIDEO TIMECODE -2- GARY'S ANSWER

 

PODCAST STRATEGY

(Melvin) Visual / Video Consultant

click here 0:43:00 - (video) vLogging v (voice) podcasting

 

CREATING LEGACY V MONEY STRATEGY

(Kenneth) Marketing Consultant

click here 0:47:20 - Creating Legacy v Making Money strategy

 

MARKETING DEPTH V WIDTH

(Rodu) Recruitment Head Hunter (Supply Chain)

click here 0:53:10 - Marketing Depth v Marketing Width

 

WORD OF MOUTH v SOCIAL MEDIA

Carmelia (Word of Mouth Marketing Specialist)

click here 0:59:00 - Word of Mouth v Social Media

 

PEN & PAPER v THE WORDS WE USE

Gary Vee - “Pen and Paper v The Words We Use” (which one should be on the pedestal) 

click here 1:010:34 - “ Stephen De Sede - HIGHLIGHT”

 

TRADITIONAL CAPITAL into DIGITAL ASSETS

Shawn (Digital Marketer)

click here 01:10:13 - Traditional Capital into Digital Assets

 

STARTING A PODCAST

Terrance (20 year old - no experience)

click here 01:12:58 - Start a Podcast about the Experience of Learning Your Craft

 

TRUTH ALWAYS WINS

Gary Vee - “Truth always wins”

click here 01:16:00 “ Stephen De Sede - HIGHLIGHT”

 

MONEY & COMPETITIVE ADVANTAGE

(Technical Hosting Business)

click here 01:16:56 - Don’t Mistake Money as a Competitive Advantage

 

NEVER SELL TO THE UNSELLABLE

Yurn (Content Creator)

click here 01:22:26 - Social Media to the Unknowns - Never Sell the Unsellable

 

LOSING LEVERAGE

Professional Service Company Expansion

click here 01:25:35 - Hiring Tech to Avoid Giving up Equity + Losing Leverage

 

KEEPING UP WITH ENDLESS ONLNIE CHANGES

click here 01:30:23 - How do you stay on top of the endless online changes

 

PEOPLE'S NUMBER ONE MISTAKE

Gary Vee - “People’s No.1 Beat up & Mistake”

click here 01:32:32 “Stephen De Sede - HIGHLIGHT”

 

BEST USE OF MONTHLY MARKETING BUDGET

Luxury Fitness and Beauty Clinics

click here 01:33:23 - The Best Use of a Monthly Marketing Budget

 

WHERE TO FOCUS TODAY

(Vlad) Tech Innovation

click here 01:36:44 - Where to Build (& Focus) Your Business and/or Career

 

PODCAST RESULTS v SALES RESULTS

(Harry) Beauty Clinic Company

click here 01:40:40 - Year 1 Podcast Results versus 1Year Sales Results

 

YOUTUBE TARGETTING & GOOGLE SEARCHING

Gary Vee - “Pre-Roll Video Product”

click here 01:45:43 - “ Stephen De Sede - HIGHLIGHT”

 

VR: THE ONLY PLACE THAT'S VIABLE

(Exka) B-2-B VR Start Up

click here 01:47:10 - VR: the only place that’s viable - (Hi End) Experimental and Event Marketing

 

WHEN TO STEP BACK: SKILLS v SOUL

Serial Entrepreneur | Fitness | App Developer

click here 01:51:07 - When to Step Back; Honing Your Skills & Sharpening Your Soul

 

NO ONE REMEMBERS YOUR LOSSES

Gary Vee - “No One Remembers Your Loses”

click here 01-53-39 - “ Stephen De Sede - HIGHLIGHT”

 

PLACING LIFE LESSONS INTO YOUR CONTENT

Michael (Businessman Perth Australia)

click here 01-55-41 - Placing Life Lessons into ALL of your EXECUTABLE Content

 

YOU DON'T NEED A GURU

Gary Vee - ”You Don’t Need a Guru” 

click here 01:58:20 - “ Stephen De Sede - HIGHLIGHT”

 

REGRETS EAT YOU ALIVE

Gary Vee - “Regrets eat you alive”

click here 01:59:25 - “ Stephen De Sede - HIGHLIGHT”

 

DECENTRALISATION OF HIGHER EDUCATION

Jack (Higher Education) (STUNNING INSIGHTS)

click here 02:00:27 - Higher Ed - The Decentralisation of Higher Education

 

INTRODUCING MISSION YOU: New Education Model

Gary Vee - “His investment in MissionYou” (a new education model)

click here 02:04:56 - “ Stephen De Sede - HIGHLIGHT”

 

TARGETING 6-10 YEAR OLD LEARNING

(STUNNING INSIGHTS)

Gary Vee - “target 6-10 year olds the number one thing they need to learn”

click here 02:05:44 - “ Stephen De Sede - HIGHLIGHT”

 

THE GAME OF CONFIDENCE AND EGO

Management Consultant 

click here 02:06:21 - Playing the game between Confidence and Ego

 

BEING SELF AWARE AND THE SUCCESSFUL

Gary Vee - “Being Self-Aware and Disproportionately More Successful”

click here 02:11:05 -“ Stephen De Sede - HIGHLIGHT”

 

MAKING A CAREER CHANGE - 2 MUSTS TO PREPARE

Raison (Psychiatric nurse)

click here 02:12-17 - Making a Career Move - 2 Things You Must Do To Prepare

 

PODCASTING: THE COMMODITY v THE DRAW

Gary Vee - “Interview based PODCASTING - The COMMODITY v The DRAW?”

click here 02:15:29 - “ Stephen De Sede - HIGHLIGHT”

 

THE NUMBER ONE PRIORITY

Founder - Better Than Normal

click here 02:17:18 - Your Number One Priority; Be Smart & Thoughtful

 

This was a fascinating 2&1/2 keynote that I took a deep dive into the content. In doing so, I was thrilled to place this summary together.

I hope it serve you and provides insight into your strategy, plans and methods of execution now and into and beyond 2018.

The full video as listed on Daily Vee #337 is available HERE