Building Global Brand Partners - Street Sessions #10
Street Sessions #10 - How to Build Global Brand Partners
In the latest De Sede Street Session, we are in Sydney Australia talking about:
Building Global Brand Partnerships.
How do you create a partnership with the biggest and fastest growing brands in the world?
Why would you want to?
Why is it so important today?
Developing partnerships with Youtube, iTunes, Google and Amazon, sharing those partnerships via social media.
Too busy to watch, listen here whilst on the go here:
Street Session: Transcript (plus extra)
Today's consumer wants to know:
- about who you are
- how you can help them
- who else knows about you
- how you can add value to them
- It is only then, will they consider buying into you, not buying from you.
In addition, today's consumer, yes, that includes you and me, watch more videos; listen to more audio and share more information online than ever before.
So, it's not just a good idea, but is CRITICAL that you learn how to partner with Youtube, Google, iTunes and Amazon, creating videos, podcasts, blogs and even an ebook.
I'm in Sydney Australia with Charles Fairlie, C.E.O. and Founder of Purpose Publishing who wants to increase the exposure of his flag-ship book, Unsung Business Heroes.
Charles wants to evolve with the market demands, turning his book into a multi-media hub of tutorials, video lessons, podcasts lessons and personal branding examples.
Unsung Business Heroes profiles 50 Australian success stories, businesses with a collective turnover in excess of $1.6 billion dollars.
Through a coffee table book and a website, they share their stories from starting-up of:
- what drove them to become business owners and entrepreneurs
- how they succeeded
- what they did to succeed
- what would they do differently
- what would they do over again
and most importantly, if you are starting out, starting up or starting over in business, what they'd recommend from their experiences that you should do.
So how do you:
- record a message, in video, placing it on youtube.
- extract the audio from the video and upload that to iTunes or Soundcloud
- arrange for the audio transcription to be transcribed into "the written words" allow you to place/post that as a:
- blog post
- linkedin post
- facebook post
- Instagram post
or whichever social and online channel you prefer.
Taking this a step further!
By creating a series of related video (which you can convert to podcasts and blog/social posts) you can then take those related sequences of "value add" information on your expertise, a place that into an ebook/physical book.
IMAGINE: Recording a series of related videos about your expertise, your products, services or perhaps your personal brand, turning it into a series for your:
- youtube channel
- iTunes channel
- blog page
and also converting the series into chapters of a short eBook.
Authority through Authorship, you are now an author!
The Advance of Smart:
The Evolution of a Keynote speech to an eBook to an Online Course.
THE KEYNOTE ADDRESS:
In early 2014, I was asked to present at a photography conference in Australia.
I spoke on Behavioural Marketing and the evolution of yesterday's customer to the now mobile smart device savvy consumer.
I recorded the audio from my keynote speech, including the question and answer session. I then added the audio from 8 training videos I had recorded previously on the subject, asking my transcription team to transcribe my videos audio into what would turn out to be around 200+ pages of text.
THE eBOOK:
I spent a further 3 full days compiling the 200+ pages into a manuscript of my book, The Advance of Smart, arranging for a ePublisher to assist me in turning a keynote address I gave into my first book.
The book covers my journey from leaving Perth Australia as an insurance salesman and going to London England to seek and start a career as an IT Project Manager.
No experience in the country or the profession, no qualifications as was a pre-requisite for any project management related work.
How did I market myself to be able to start up my own IT consultancy inside of 3 years
THE COURSE:
The book contains 8 videos and 15 worksheets associated with Behavioural Marketing, engaging the London UK marketplace.
So, after turning my keynote address into an eBook, I accompanied the eBook with a course, The Advance of Smart.
THE COURSE: How to Write Your Book
Statistics tell us 95%+ of people wish to write a book, yet only 2% ever do.
People have asked how I wrote the book and in time I created a course, Audio - 2 - Amazon where I teach a four module, 18 lesson course on how to:
- Module One: Story It (how to capture, structure, package your story/expertise)
- Module Two: Speak It (how to voice record to that structure and style)
- Module Three: Scribe It (how to recruit the resource expertise you need)
- Module Four: Seize It (how to publish and promote your material)
Each lesson comprises:
- a video
- a podcast
- a transcript
- a guide sheet
packaging up a step by step guide of something, like you, you have learned, you've mastered and now teach, promote and offer.
Summary:
How can you package up your expertise, place it on youtube, iTunes, Google and Amazon?
How can you package and present your information as an authority in your field?
Simply by creating a structure approach you can:
- create a video
- create a podcast
- create a blog
- develop your information into an eBook
and if you wish, create a course that you can give away as a value add or sell, if you wish.
What would it do to your Brand
What would it mean to your next business partner, colleague or customer, if you could provide them with an introduction to you, your business, your brand, whilst educating and adding value to them, with information presented in:
- visual (video)
- auditory (podcast)
- touch (ebook/course)
formats all delivered to them via their mobile smart device of choice?
Market Leader, Authority, Trusted Advisor
Would it place you as a:
- Industry Marketing Leader
- A Trusted Service Authority
- Create a Personality too you and your business and infusing into your business culture and your brand?
It most certainly would.It most certainly does.
Can you speak about your business, your goods and services?
Then, get ready to partner up with the biggest brands in the world and become a market leader and trusted authority.
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