Behavioural Marketing: Exceed

3 Modules Delivered - 1 per week:

Video - Podcast - Transcript - Guide Sheets for each lesson

Module 1: The PASS (5 lessons)

• Learn the 4 Step P.A.S.S. model used by Cirque du Solei to create their brand

Module 2: The Build (6 lessons)

• The Model for creating Distinctive Messages to your Consumer Customer

Module 3: The Distinction (4 lessons)

• How to forget competion with adanced positioning strategies to Exceed your Consmuers And Competitors

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