Street Sessions #10 - How to Build Global Brand Partners

In the latest De Sede Street Session, we are in Sydney Australia talking about:

Building Global Brand Partnerships.

How do you create a partnership with the biggest and fastest growing brands in the world?

Why would you want to?

Why is it so important today?

Developing partnerships with Youtube, iTunes, Google and Amazon, sharing those partnerships via social media.

Too busy to watch, listen here whilst on the go here:

Street Session: Transcript (plus extra)

Today's consumer wants to know:

• about who you are
• how you can help them
• who else knows about you
• how you can add value to them
• It is only then, will they consider buying into you, not buying from you.

In addition, today's consumer, yes, that includes you and me, watch more videos; listen to more audio and share more information online than ever before.

So, it's not just a good idea, but is CRITICAL  that you learn how to partner with Youtube, Google,...

In this extended Street Session, I share 3 simple strategies to use when marketing, speaking, interacting with anyone, personally, professionally or in a flyer.

Street Session: Podcast

Street Session: Transcript

#9 Incentivised Marketing Strategies

Every business wants to create AWARENESS of their business, good, services, products.

Every business wants to utilise every resource, tactic and new strategy to GET TO their target audience.

VERY FEW business take the time to understand how to add value to their audience, customers markets.

There are THREE key strategies every business owner should put in place, activate and be fully committed to rolling out, in every communication, interaction, online and offline posting, flyer, blog or article they release.

ACTIONS - AVENUES - AIDS

• ACTIONS: are what everyone dives deep into.

Why? Awareness. This is who I am, this is what I have got, this is how I can help.

• AVENUES: are the various online and offline facilities to...

In this 60-second Street Session, I discussed one simple tactic that will empower your every moment.

Street Session: Transcript

#8 Street Self-Talk - Our Greatest Under Used Asset!

In this session, I want to talk to you about self-talk.

One of the most powerful things that you have, one of the greatest assets that you have that all hi-performers use, is their self-talk.

So often what we interpret, whether someone's been positive in their language to us, whether a situation has empowered us, one of the most important things you need to be aware of and to control is that little whisper in your head.

What is it that you say to yourself in those moments of just your own personal empowerment?

So what's the Street Smart in here?

Is the voice in your head a whisper of doubt? Is it a voice of assurance or like all high-performers is it a roar of conviction?

Have you got a question about high performance?

Leave it below and we'll shoot a Street Session just for you.

In this High Performsnce Horizon Session, I discussed the traditional marketing model of decades that has evovled today into a business model must for survival.

Street Session: Transcript

#8 Horizons: Passion Filled Products

Hi, my name is Stephen De Sede. Welcome to Horizons.

I want to talk very simply and very specifically about "then" and "now".

It's in the classic marketing piec:

of create a product

set a price for it

find a way to place or placement of it,

go and promote it,

then find some people to buy it. And that's specifically put very small and right at the bottom.

Businesses in the past and successfully so because they were able to, could create a product, set a price for it, place it somewhere, promote it, and then go hunting for people to buy it.

Today, now, all of that has changed.

Businesses now become very much set and think of the biggest businesses in the world right now, and then think of your business. Your philosophy as an entrepreneur or a...

How do you create a G.U.E.S.T. Experience, for every person you meet in your business today. Why it matters...because EVERY consumer today, including you and me, not only expects it, they demand it!

Street Session: Transcript

#7 Horizons - G.U.E.S.T. Experience

I want to talk to you about how do you create or are creating distinction.

If we did a name association for a moment, if I said the word client, most business owners would probably say get a client.

If I said the word customer, it is not uncommon to come up with the word customer service.

If I say Guest, the elite distinctive brands the Tiffany’s, the Loui Vuitton’s, the elite brands of the world, if I say Guest, they say and create Experience.

So how do you create a distinctive experience in your brand, your goods and your services. Well, let me just break down what I believe the word Guest stands for and that in the De Sede Group, I don’t have clients I have G.U.E.S.T.s. They are like extended...

In this 60-second Street Session, I discussed one simple tactic that will empower your every moment.

Street Session: Transcript

#6 Horizons - 8 Pillars of Elite Performance

Hi it’s Stephen De Sede welcome to Horizons. I just wanted to talk to you about what I call the 8 Pillars of Elite or High Performance.

Chris from the UK always challenges me on why, “Steve if there are 8 pillars, why aren’t there 8 pillars?” Sorry Chris, I have always drawn it up like this so we are going to keep doing this.

I want to talk to you about, how do you create high performance in your productivity, your physiology, your psychology and ability to persuade?

There are four foundation that enable those four pillars (productivity, physiology, psychology, persuade) of high performance in those Four C’s. Constancy, Constancy, Competence and Confidence.

They are what I call the four C’s of high performance and think of any high performance aspect, whether it is...

Street Session: Transcript

#4 Horizons - 5 Steps to Elite Execution

In this video I want to talk to you about someone we all know, Usain Bolt the world record holder of the 100 metres, and many other things, but the 100 metre sprint.

I want to talk to you about the five steps to being elite and use Bolt as an example.

At the beginning, at the zero metre mark of his 100 metre dash, he and all other elite athletes, elite performers do five things.

First of all they Stop, they get very Present, they Focus, they Engage and then they Execute. And I want to ask you, have you noticed that elite people seam to be very still.

Before, Federer, Nadal and those people serve, they are very still. Before a Fourmla One race they are very still. Usain Bolt, to use our example, is very very still.

Have you noticed that they are very present. There is no past failure or there is no...

How do you stand out in an overcrowded, information overloaded world?

How do you create your Distinction?

I call it your Unique Engagement Persepective! Today's, the web is no longer about how, it is about who. 

People, including you and I, can access 100's of millions of choices of "how to do" near anything. As a result, we are increasing sharing more than searching. 

Sharing opinions, sharing feels and needs...ah yes, you remember now, we are all doing it. It's why finding that one opinion shared about "that restaurant" "that hotel" far outways the millions of search results for those restaurants or those hotels. 

How do you package up your Unique Engagement Perspective. To be Distinctive. It's why I built the Distinction Academy

FULL PREVIEW (Including individual course models) CLICK HERE 

In this 60-second Street Session, I discussed one simple tactic that will empower your every moment.

Street Session: Transcript

#7 De Sede Street Sessions - Half-Hearted

It’s getting all a bit agro.

You close enough? Yep. 

Mr Rognoni and I are about to go film some De Sede Street stuff. I just wanted to talk about these guys. Every single morning and evening they roll up. One of the things that they do for their survival is coming to feed.

They roll up consistently and constantly every single day, and my question and my lesson here is, how often have you ever seen a bird or a rooster or the birds in the morning crow half-heartedly? They don’t!

People are the only ones on this planet that wake up and seem to think that we can be half-hearted. These guys are desperate to eat. Their survival depends on it.

How often do you wake up in the morning completely committed to what you are doing or do you wake up sometimes and just feel half-hearted?

These guys...

Our most precious asset, a 60 second "streets" after a powerful story of loss. 

You'll not think of time in the same way after this.

In this 60-second Street Session, I discussed one simple tactic that will empower your every moment.

Street Session: Transcript

#6 Time

In this session, we are going to talk about time. I want you to get present about the concept of time.

Time can’t be bargained with, negotiated with, we can't discount it, and we can't recall it and you can't take it back.

So last week, a guy from another part of the world, told me a story about eighteen years ago how his wife was killed, not by accident, but intentionally by some mad man. And he told me, "I touched things one time now, Steve, because I know how easily time can be taken from you."

So my question to you, both personally and professionally, what would happen to your personal and professional life if you decided that every single that I do, I am going to touch one time with my all,...